I recently had the great good fortune to interview Eric Rose of River Valley Ranch for Farmers’ Markets Today magazine. I had, in fact, been a fan of Rose’s products for some time (though only for a relatively small portion of his 34-year career), and I had suggested a story to the magazine, as it seemed like a great match. So late in February, I drove to Burlington, WI, to check out the farm, the store, and the tale behind Rose’s presence at so many of the area’s farmers’ markets.
The article came out in print, with even more photos than on the website, but the magazine’s website does make it possible to share the story with more folks. So here’s “Business is Mushrooming” from Farmers’ Markets Today.
And just in case you want to visit the store, or would like to order some of their goodies online (everything is excellent, but I definitely recommend the 5-cheese garlic spread), here’s a link to River Valley Ranch and Kitchens—just in case you don’t live close to one of the many farmers’ markets here in the Midwest where Rose shows his wares each summer.